The family of the late Jamaican reggae artist, Bob Marley has launched what they describe as the world’s first global cannabis brand.

It is called Marley Natural and it will be used to sell cannabis-infused lotions, creams and various other accessories. Marley Natural is intended to be sold in the US and possibly worldwide in 2015.

According to the BBC, Bob Marley’s daughter Cedella Marley, said her father would welcome the move.

“My dad would be so happy to see people understanding the healing power of the herb,” she said.

Privateer’s chief executive Brendan Kennedy said a Marley was “someone who, in many ways, helped start the movement to end cannabis prohibition 50 years ago.

“It was just a natural fit between Bob Marley and this product. You know if you were to look for the most famous human being who ever walked the face of the earth related to cannabis, it would be Bob Marley.”

Bob Marley died of cancer in May 1981. He embraced cannabis as a key part of his Rastafarian faith and supported its legalisation.

Cannabis use for recreational purposes is legal in the US states of Colorado and Washington.

Several other states may follow suit and others are permitting the sale of marijuana for prescribed medical purposes.