The 18th annual Gumball 3000 Rally came to a spectacular end in Bucharest, Romania, as the rally crossed the finish line in front of hundreds of thousands of spectators.
Over 100 supercars set off on the 3000 mile journey through 12 countries six days earlier from Dublin (Ireland), incorporating checkpoints and overnight stops in Belfast (Northern Ireland), Edinburgh (Scotland), Manchester (England), London (England), Europa Park (Germany), Prague (Czech Republic), and Budapest (Hungary), raising funds for the Gumball 3000 Foundation throughout the route. Vehicles included vintage classics, one-off prototypes and hypercars from AMG Mercedes, Ferrari, Lamborghini, Pagani, Bugatti, Brabus, RUF, Porsche, Dodge, Rolls Royce, Bentley, Nissan, Jaguar, Lotus, Gemballa, BAC and even a fully operational Batmobile TGX entered by Team Galag inspired by the Arkham Knight vehicle from the recent movie. The Batmobile TGX also scooped up the award for Best Car.
David Hasselhoff performed at the opening party at Lillie’s Bordello, Dublin and waved the start flag as the incredible array of vehicles set off from Dublin’s Merrion Square. The Hoff, Baywatch and Knight Rider legend, romantically proposed to his long term girlfriend Hayley Roberts during the rally and drove an Audi R8 which promoted his latest Hoff the Record series. Other famous personalities included F1 drivers David Coulthard and Jean Alesi, Grammy winning rapper EVE, DJ megastar Afrojack, and other stars from the world of entertainment including Major Lazer, rapper Bun B, pop star Marlon Roudette, music producer Dallas Austin, film star Sullivan Stapleton popular for his role in 300: Rise of an Empire and HBO’s Strike Back, reality star Calum Best, famous YouTubers Calfreezy and Shmee150, together with royalty and numerous heads of industry which included over 50 people in the global Forbes 500.
British entrepreneur Maximillion Cooper, Gumball 3000 founder and host of the event, drove a stunning Aston Martin All-Carbon Vanquish, together with his rapper/actress wife EVE, representing the classic British sports car manufacturer on the grid.
The action packed Gumball 3000 begun and ended without a hitch. Fans lined the streets throughout the entire 3000 mile route, as Gumball 3000 took over each city with its unique combination of cars and entertainment, hosting incredible car displays, music concerts, parades and parties. Over 1 million people attended to cheer the cars across the Shell sponsored finish line which was hosted at London’s Regent Street.
Entertainment was taken care of by music headliners Afrojack, EVE, Bun B, DJ Charlesy (Tinie Tempah’s official DJ) and Martin2Smoove (Capital FM) who kept the crowds entertained, giving rise to Team Afrojack taking home the coveted Spirit of the Gumball Trophy.
During the event, Gumball 3000 raised over €500,000 for charity through donations both online, through CrowdRise and Givergy and through Christie’s annual charity auction which is traditionally held during the finale dinner held in the spectacular Palace of Parliament in Bucharest. These vital funds from the Gumball 3000 events, which began in 2013, support multiple youth based education and recreational projects in low income communities around the world through charity partners such as Laureus Sport for Good, The Tony Hawk Foundation, The Nelson Mandela Children’s Fund, the Sir Simon Milton Foundation and When You Wish Upon A Star and numerous others.
Spectators got in on the action as #Gumball3000 trended on all major social media platforms throughout the week which highlights the mass appeal and popularity of the rally and its growing audience. A 6-part Gumball 3000 television series will air globally on Amazon Fire and Netflix along with other coverage which will feature on CNBC, Mercedes Benz channel, Eurosport and Channel 4 later this summer.
The Gumball 3000 team have wasted no time; the route for 2017 has already been announced! It will take place from July 1-8 starting from Riga (Latvia) and finishing on the beautiful Greek island of Mykonos, incorporating 11 countries throughout the tour.
Here is what a few team members had to say:
“The public response to this years rally was truly overwhelming as hundreds of thousands of people of all ages cheered us along the entire route, often waiting hours for us to arrive into every checkpoint and city through sun, snow, wind and rain. It’s so rewarding to see so many happy faces when the Gumball show comes to town, and to be able to bring something fun for everyone to enjoy. This ever increasing fanbase has allowed us to utilise our voice amongst the car community and celebrity culture to raise money for some very worthy charitable youth based projects around the world.” – Maximillion Cooper, Gumball 3000 Founder
“The Laureus Drive for Good project at this years Gumball 3000 was a great success. Former Formula One stars David Coulthard, Jean Alesi and singer Marlon Roudette at the wheel of the Mercedes AMG C63 Black Series drew a lot of attention with the eye catching Laureus and Gumball 3000 livery! I have to thank the Gumball 3000 Foundation for helping to raise €100,000 for Laureus Sport for Good. This is a significant contribution to the support of many projects to help underprivileged children towards a better life.” – Wolfgang Schattling, Laureus Sport For Good Foundation
“Leading up to our first Gumball 3000, Shell had a sense that the event be a proof point about our shared passion for life’s journeys but we had no idea how similar the brands were until we lived the Gumball! The Gumball 3000 is exhilarating and exhausting all at the same time and once you’ve experienced it, you have a renewed passion for appreciating the ride rather than rushing to the destination. Gumball 3000 and Shell, a sharing a love of life’s journeys!” – Jennifer Duhon, Shell, Head of Brand Strategy
“It’s great to be part of this Gumball family!” – Afrojack
And what a family it is.
Official event partners include: Shell, Betsafe, Marshall Headphones, Incase, Christie’s, JetSmarter, Belvedere and Amazon Fire.