In a recent blurb on our social networks we posted up a picture describing how a band has lots of Facebook fans and only a handful of people turn up to their gigs.
The internet has become a great tool for musicians to share gig news and new music but have bands relied on this too much? Is the new medium for checking out new music via YouTube rather than turning up to a live gig.
We got a few mixed responses on our Facebook page from artists and promoters.
There are amazing bands in Dublin. 80% of the music is listen to now is Irish, and that’s from playing in the scene myself for about 2 years. There are tonnes of shit bands, but there has always been shit bands. I can’t imagine a time where there were more, amazingly talented bands performing in Dublin. Every night of the week there is a gig going on that I would DIE to go to. I just don’t have the money or time to do so. It’s up to the public to start supporting Live Music again.
Hazel Nic An Bhaird:
Lack of interest from ‘fans’. In an hit single environment everything is throwaway & the public aren’t interested or invested like they were.
Also, there’s an unfortunate selection of super bland inoffensive generic rubbish running rampant in general. There are so few actual stars & that’s sad. Ya know?
There is little from column A and a little from Column B. Bands have forgotten to build a fan base. Things need to go back to basics. Too many young bands put too much faith in Facebook. Most of the keyboard zombies just get on a “Like” “lol” conveyor belt. Facebook has become a habit more than a viable source of news. If a young band wants to make it today they got to get out and gig and build a real fan base. The whole music scene in Ireland needs a kick up the Hole. We need to completely change the way we think. We also need to forget about breaking England/USA. We need to get back to a more Irish sound like we had in the late 80’s Early 90’s. Bands like Lir, The Frames, The Pale, Something Happens, therapy, Frank And Walters all thrived in the live scene and pulled in massive crowds because they had that connection with their fans. It’s easy to get drawn into the crazy figures that Facebook can throw up but it doesn’t mean anything, it should be a lot more personal than that.
I put on gigs on a regular and the gigs that are generating biggest crowds are the All Ages shows.
Facebook advertising really won’t help you unfortunately, for the simple reason that most of those likes are actually bots, or hire ‘like farms’. Hang on, I’ll get a link on a study for you. Facebook likes mean absolutely nothing! If you want your band to be seen and heard a I suggest investing in a decent HD camera, line in audio and upload it to YouTube. That way people can get a taste for what you are actually like live, because these days it’s a bit if an investment to go out your way to see a band. Unfortunately again you’re just another status in their feed, find new initiative ways to get seen and heard.
I put live events/gigs on in Manchester, the number of likes is no reflection of how many people a band will pull, you can buy “likes” and make yourself look popular,’might get you a go once, but it won’t last forever, no substitute for building fans through small gigs and networking & engaging with fans after a show,’I know as a music lover when I chat with a band after a gig I remember it!
Its the same in london. Facebook is so deceiving. Promoters need to stop using Facebook as a means to promote. I’ve 1800 followers and my average attendance is about 5. Mainly because most my followers are over 25 – this makes a difference.