The problem with tracks and artists that break the mold, is they are inevitably followed by copycats whose music appears solely inspired by the ground that was broken, and not at all driven by any sense of artistic craftsmanship. With that said, Jonas Friddle and the Majority enter with as fine an introduction as their premiere single, ‘Sugar Moon’ allows.
Opening with an invariably familiar sound and a chant of “Hey hey”, Friddle appears to be attempting a resurrection of the endearing and catchy track made famous by The Lumineers. While it’s not a heinous act for any artist to be inspired by their musical predecessors, Friddle makes such little effort to use his inspiration and create his own sound, that ‘Sugar Moon’ instantly becomes rather grating. Accordingly, it comes as no surprise that the producer of this track, and Friddle’s album, was the same producer responsible for The Lumineers’ ‘Ho Hey’. This raises the question; who should be given the majority of responsibility for the abomination that is ‘Sugar Moon’? Friddle and his band, or their producer?
Setting the putrid sound of ‘Sugar Moon’ aside, one should make a consideration of the lyricism their next step on their journey through the track. In this, one might find more solace, thanks to the imagery therein. But this only goes so far. Indeed, there are some wonderful lines in the song, which suggest a certain amount of lyrical ability in the band’s songwriter. However, it seems, at times, as if the songwriter lacks the imaginative follow-through to fully develop the concept of a ‘Sugar Moon’. Inevitably, one can’t help but wonder who, or what, is being spoken about.
In the end, the band seems somewhat accurately named. This song is a forgettable attempt to resurrect success of the past, and at most, its irritatingly faux pleasantry might accompany one on the tannoy of their local supermarket, on their Sunday grocery shopping.